Primary Clothing Review (with video)

Primary Clothing Review (with video)

*This is not a sponsored post. The opinions expressed are entirely my own. I stumbled upon Primary, fell madly in love, and chose to do a review. Because I believe in the clothes and the company 100%, I became an affiliate. That means that if you click a link from this page and choose to purchase form Primary, at no extra cost to you, I will get a very small commision that helps keep this site up and running. Click here to read my full disclosure policy.

Primary Clothing Review

It should come as no surprise that Primary, an online children’s clothing company, was created by moms. Simply put: these clothes make mom’s lives easier. From the affordable and high-quality clothes to the outstanding customer service, I have fallen madly in love with this company.

In addition this this review, created a Primary clothing review video.

No time for the full review? Here’s the 10-Second Primary Clothing Review

For more in-depth look at the clothes and my experiences, scroll down a bit further. Otherwise, in a nutshell…

What is awesome:

  • The clothes are a tremendous value. Very high quality–especially considering the cost.
  • Fabrics are easy to care for. Everything is machine washable, and very few items would ever need an iron.
  • Clothes are simple solid colors. No loud patterns or designs. Makes it easier for kids to match their own clothes.
  • The clothes come in ALL the colors so there’s no explosion of pink and purple for girls and green and blue for boys.
  • The company is super responsive and customer service is top-notch.
  • Clothes are super comfortable (no tags) and very functional (pockets in the dresses).
  • Clothes are true to size and the website is very helpful in selecting the correct size.

Why you might not like it:

  • If you don’t like simple solid-color clothing, this is not the company for you.

Review of kid's clothes.


My Experience

As a mom of 4 girls (3 of whom dress themselves), Primary immediately appealed to me. I was sold with the concept:

  • simple, affordable, high-quality, children’s clothes in a range of vibrant colors
  • no tags, no patterns, sequins, no logos, and no glitter [shudder] to come off all over my house and children

Just adorable, simple, and affordable clothes for kids.


As Halloween was approaching, the website was full of DIY halloween costumes ideas using Primary clothes. My interest was piqued. Instead of spending too-much money on poor-quality costumes they would wear a few times, a few quick DIY hacks paired with some lovely clothes from Primary could create some super cute costumes (see my very poor quality pictures below). And all the clothes would just be added to their daily wardrobe. I’m all about practical and economical.

With 20% off total order for first time buyers, I figured “what the heck” and ordered outfits (that could double as costumes) for all 4 of my kids. I figured that was worth it–even if they didn’t live up to their advertising.

I mean, we’ve all been disappointed with online purchases, right? So many clothes that seemed like a great deal when ordering just turned out to be cheaply-made disappointments on our doorsteps.

First impressions

When I opened the package (which was adorably colorful, btw), first things I saw were the gorgeous colors. When I handled the clothes, I could quickly tell these were quality fabrics. As a seamstress, I can be a little obsessive about fabrics. It was seriously love at first sight, I kid you not. Right off the bat, I knew that this was just the beginning (3 months later, I’ve ordered 3 additional large orders).

And boy, the clothes were so very cute! The girls loved them. They were thrilled with their panda, Belle, and sunshine costume (frankly, the unicorn didn’t really care). 

Primary Halloween

Why I love Primary: The Nitty-Gritty Primary Clothing Review

As a super busy mom on a budget, I am always looking for both things that make my life easier and are great values. Primary clothes fits the bill on both counts. Here’s what I love about Primary (and trust me, there’s so much to love):

1) Easy for kids to dress themselves and match

My kids dress themselves from the time they are able (about 2 and-a-half). This makes my life so much easier and they develop independence and a sense of self (win-win). While I don’t get worked up over horribly mismatched clothes, with Primary clothes, it’s very easy for my girls to put together really cute outfits. 

2) They use high quality, sturdy fabrics

I have been impressed by the quality of every item I have purchased (and I’ve had 4 big orders at the time of writing). While I had been hesitant to spend $23 on a kid’s cardigan, when I pulled it out of its packaging I was immediately impressed by its quality. I realized that I don’t have a cardigan that nice.

3) Very affordably priced (especially considering the quality)

Like a lot of people, I am on a budget. When it comes to kid’s clothes, as much as I wasn’t high quality, clothes still have to be affordable. So I shop sales and have, in the past, bought cheaply made kid’s clothes. But never again, thanks to Primary.

Every item is made of high-quality fabric. Which means it not only looks nice, but they will last longer and won’t shrink up several sizes.

A great example of the quality can be found in Primary leggings. They cost $10 each ($9 for 3 or more). Comparing Primary leggings to Target leggings (my old go-to) is almost a joke. Primary leggings are sooooo much better. Thicker fabric, nicer waistband. The leggings are AMAZING. 

Since the regular prices are fantastic, the sales are absolutely spectacular values! Once you order and get on their mailing list, you get access to sale before the general public!

4) Clothes are very comfortable (no tags!)

I have a kid who is super sensitive to how clothes feel and is easily irritated by seams, tags etc. There has been no such issue with Primary! I seriously wish primary had clothes in my size. 

5) Free shipping, always

Yes, please!

6) Customer service is spectacular

Before ordering, I looked at their Facebook page. I noticed how incredibly responsive they were to customers. After ordering my second order, I got a mass email from them saying that they had a PJ promotion–free Pjs with orders over $50. I had noticed the promotion when I ordered and tried to get it tried to get, but it didn’t work. I assumed it was for first time buyers only. But the email I received after ordering didn’t say that. So I emailed them just to make sure. They got back to me super fast and said they’d be happy to send me free PJs. I was impressed. And the PJs are fantastic 🙂

7) No logos/sequins/sparkles/character etc

I like that kids get to look like kids and not walking billboards. As I have all girls, I’m 100% tired of clothes dripping with sequins, characters, logos and other things that don’t age well (and are often accompanied with poor quality). Don’t even get me started about clothes with glitter (aka Satan’s dust).   

8) The pictures on the website are SUPER helpful in selecting sizes

On the website, they show pictures of all sorts of different kids wearing the clothes and they list the size and the child’s weight and height. I LOVE this since it really helps get an idea of how the clothes will fit your child. So helpful!

Here’s what I don’t love

1) Can get a bit boring

While I love the general idea of no patterns, it’d be awesome if there was just a polka dot print or nice stripe to mix it up a little (in full fairness, they do have a couple striped items). Despite truly loving this company, I couldn’t just buy all their clothes from Primary. I need some pattern to mix it up. As advertised, it is clothing basics…

2) The panties

The panties appear to be a little too low cut for my tastes. Which is why I haven’t ordered. While I wish they made a slightly higher waisted panty for little girls (like these Carters panties that I love), they don’t at this time. I would be 100% stocking up on them if they did!

Overall, Primary simply makes my life easier because…

  • inexpensive and high quality
  • it’s easier for my kids to match their clothes.
  • the clothes are high quality so I don’t need to fix holes or purchase new clothes as often.
  • the clothes are sturdier so it can make it as a hand-me-down


Primary Sizing

Sizing seems pretty true to size. From my experience, do not order too big.  Many articles of clothes at the time of writing are in combined sizes (2/3, 4/5, 6/7 etc). The 2/3 is a little big on my very petite 2 year-old. My 4 year-old fits pretty well into 4T, generally, and she fits perfectly into the 4 pants and the 4/5 tops are maybe just slightly large on her (but I’m all about a little big as opposed to too tight). The 5 year-old (who wears 5T) fits perfectly into 5 pants and the 4/5 tops.

Our favorite Clothes (all girls stuff since I have girls)

  • Reversible dress–2 dresses in one with pockets. Need I say more?
  • Leggings
  • Peter pan collared shirts
  • Tunic shirt

Check out and let me know what you think in the comments below!

Review of kid's clothes

Review of kid's clothes